A new employee must know how to use a certain operating system, have strong accounting skills, or have other technical skills to get the job done. While employers recognize this, they are also placing a strong emphasis on so-called soft skills when choosing the best person for the job. All other things being equal, it has become increasingly common for employers to select the candidate…
Social media can be a highly effective way to promote your business in today’s always-connected, digital world. People enjoy engaging with brands they know and trust when it’s convenient for them to do so. However, your company can also turn away the very people it’s hoping to attract by making one of several annoying social media marketing mistakes. Unfortunately, it doesn’t take much for a…
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