The World Health Organization (WHO) declared the novel coronavirus a global pandemic in March 2020. By the end of that month, millions of Americans quickly set up an office and began working from home. According to an MIT study conducted the following month, as many as half of working-age Americans became part of the virtual work revolution due to the virus and millions remain in…
Although most business owners, executives, and employees strive for positive company culture, many would have a difficult time defining it. The culture of a company is its collective personality. It also describes the environment in which employees work, the expectations and goals management expects them to achieve, and the values, ethics, and mission of the company. Unfortunately, it can make for an unpleasant work environment…
Conflict can sometimes arise between employees and business owners because they have fundamentally different goals. While employees want to earn as much as possible, employers want to reduce costs. This can lead to employees doing what they consider too much work for too little money. If this goes on for too long, the overworked and underpaid employees become disgruntled and quit. High turnover can become…
If you own an HVAC, plumbing, home restoration or another type of home services business, no one needs to tell you that business is booming. Improved technology and the growing number of home improvement platforms available means that the demand for skilled workers in the home service business should continue its rate of unprecedented growth for at least the next several years. However, this has…
Technology is often an important determining factor when it comes to competing with other small and mid-sized businesses. If you have never considered how your company compares in terms of technology with your closest competitors, it’s essential to do so. According to a December 2018 report from Bredin Insight with 600 respondents, 58 percent of those with 19 or fewer employees stated they currently use…
When you work as a sales professional, it’s easy to think of customers as someone you just need to close a sale with. However, you should avoid that mindset if you hope to develop long-term relationships with customers that will return to you for multiple sales in the future. When you take the time to develop customer relationships, you’re building the core foundation of your…
Most human beings have a deep-seated need to win, especially when it comes to their career aspirations. However, as any manager knows, winning means different things to different people. To come up with a strategic plan for your organization, it’s imperative to meet with employees regularly and determine how each person defines winning in a business sense. As the manager, it’s your job to pull…
Without marketing, your small business will not continue to attract new customers and grow. You understand this and want to market your business, but you might also feel that you can’t afford it as a new small business owner. The good news is that your initial marketing efforts don’t need to break your budget to be effective. You just might be surprised at how far…
If you’re like most small business owners, you do everything you can to cut your expenses so you can enjoy a greater profit. You may also get so busy that you don’t have time to sit down and consider business cost-cutting measures. Now that we have flipped the calendar over to 2019, we encourage you to consider some of the following simple ways to reduce…
One of the most common reasons that small businesses fail within the first two to three years is that owners fail to set aside enough money for startup costs because they underestimate how much they will need. When you add this to the fact that it can take a while to turn a profit, it’s easy to see just how starting a small business can…
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