Building a user-friendly business website is probably the most important thing companies can do to reach people where they already spend a lot of time. Once you have accomplished that, the next thing to tackle is getting people to your new website. You surely know about some of the traditional forms of online marketing such as pay per click (PPC) and search engine optimization (SEO)….
You have officially launched your company and it’s doing well. There is so much to do, in fact, that you can no longer manage every task on your own. You have reached an exciting milestone of needing to hire your first employees. This often looks different in start-up organization than it does in established companies. Outsource as Much as You Can Before Hiring Employees Taking…
It’s human nature to want to succeed in everything we do, especially our careers. Unfortunately, spending most of your time and energy on work-related functions leaves little time for a personal or spiritual life. It can also wreak havoc with your health. Perhaps you know this already but still struggle to achieve or maintain a good work-life balance. This is a common problem. Below we…
People often dream of the freedom that owning their own small business would bring but don’t pursue the opportunity once they realize how much hard work and risk it involves. It takes someone with multi-faceted skills to succeed as a small business owner since it requires one person to fulfill many roles. Accounting, human resources, inventory management, and information technology specialist are just some of…
The World Health Organization (WHO) declared the novel coronavirus a global pandemic in March 2020. By the end of that month, millions of Americans quickly set up an office and began working from home. According to an MIT study conducted the following month, as many as half of working-age Americans became part of the virtual work revolution due to the virus and millions remain in…
Although most business owners, executives, and employees strive for positive company culture, many would have a difficult time defining it. The culture of a company is its collective personality. It also describes the environment in which employees work, the expectations and goals management expects them to achieve, and the values, ethics, and mission of the company. Unfortunately, it can make for an unpleasant work environment…
Conflict can sometimes arise between employees and business owners because they have fundamentally different goals. While employees want to earn as much as possible, employers want to reduce costs. This can lead to employees doing what they consider too much work for too little money. If this goes on for too long, the overworked and underpaid employees become disgruntled and quit. High turnover can become…
If you own an HVAC, plumbing, home restoration or another type of home services business, no one needs to tell you that business is booming. Improved technology and the growing number of home improvement platforms available means that the demand for skilled workers in the home service business should continue its rate of unprecedented growth for at least the next several years. However, this has…
Technology is often an important determining factor when it comes to competing with other small and mid-sized businesses. If you have never considered how your company compares in terms of technology with your closest competitors, it’s essential to do so. According to a December 2018 report from Bredin Insight with 600 respondents, 58 percent of those with 19 or fewer employees stated they currently use…
When you work as a sales professional, it’s easy to think of customers as someone you just need to close a sale with. However, you should avoid that mindset if you hope to develop long-term relationships with customers that will return to you for multiple sales in the future. When you take the time to develop customer relationships, you’re building the core foundation of your…
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