Category

Business Growth

Use Social Media Marketing to Increase Your Potential Customer Base

By | Business Growth

Building a user-friendly business website is probably the most important thing companies can do to reach people where they already spend a lot of time. Once you have accomplished that, the next thing to tackle is getting people to your new website. You surely know about some of the traditional forms of online marketing such as pay per click (PPC) and search engine optimization (SEO)….

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Best Practices for Hiring Your First Employees

By | Business Growth

You have officially launched your company and it’s doing well. There is so much to do, in fact, that you can no longer manage every task on your own. You have reached an exciting milestone of needing to hire your first employees. This often looks different in start-up organization than it does in established companies. Outsource as Much as You Can Before Hiring Employees Taking…

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Explore New Directions to Diversify and Grow Your Home Services Business

Explore New Directions to Diversify and Grow Your Home Services Business

By | Business Growth, Business Strategy, Small Business

If you own an HVAC, plumbing, home restoration or another type of home services business, no one needs to tell you that business is booming. Improved technology and the growing number of home improvement platforms available means that the demand for skilled workers in the home service business should continue its rate of unprecedented growth for at least the next several years. However, this has…

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Long-Term Customer Relationships: Better for Them and Your Business

Long-Term Customer Relationships: Better for Them and Your Business

By | Business Growth, Small Business

When you work as a sales professional, it’s easy to think of customers as someone you just need to close a sale with. However, you should avoid that mindset if you hope to develop long-term relationships with customers that will return to you for multiple sales in the future. When you take the time to develop customer relationships, you’re building the core foundation of your…

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Build a Strategic Plan and Engage Employees for Business Success

How to Build a Strategic Plan and Engage Employees for Business Success

By | Business Growth, Business Strategy, Entrepreneurship, Small Business

Most human beings have a deep-seated need to win, especially when it comes to their career aspirations. However, as any manager knows, winning means different things to different people. To come up with a strategic plan for your organization, it’s imperative to meet with employees regularly and determine how each person defines winning in a business sense. As the manager, it’s your job to pull…

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How to Plan for Future Growth with Limited Capital

How to Plan for Future Growth with Limited Capital

By | Business Growth, Business Strategy, Small Business

Dealing with limited capital isn’t easy, but it’s a reality for many new and small businesses. When faced with this problem, you must cut costs, increase revenue, or both. However, it isn’t enough just to cut back on expenses in certain categories. You need to take a strategic approach to ensure that your reduced expenditures solve the problem of limited capital in a tangible and…

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Key Issues Entrepreneurs Should Consider Before Starting a Business

Key Issues Entrepreneurs Should Consider Before Starting a Business

By | Business Growth, Entrepreneurship, Small Business

Starting a business can feel both exhilarating and overwhelming at the same time. With so much to accomplish before you officially open your doors, you may want to dive right in and hope for the best. However, this approach can quickly backfire when you run into legal issues, fail to attract enough customers, don’t have enough financing, or other common problems. While you can’t avoid…

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Prepare for Scaling Up with These Tips

Successful Businesses are Built to Scale. Prepare for Scaling Up with These Tips

By | Business Growth

  Starting a business is hard work, so it would be nice if you could sit back, relax, and just watch your business grow. Unfortunately, that’s not reality. For as much work as you put in to starting your new company, the truly hard work has just begun. According to a report republished at Forbes Magazine entitled Growing Businesses, Growing Our Economy, you must commit…

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Fix Employee Turnover with a New Hiring Strategy

Fix Employee Turnover with a New Hiring Strategy in 2018

By | Business Growth, Small Business

  It’s not uncommon for business owners to re-evaluate goals at the start of a new year, especially as it relates to hiring employees. After all, it’s a huge investment of time and resources to advertise an open position, interview candidates, verify information from the leading candidates, make an offer, and onboard a new employee. Getting it right saves a great deal of money and…

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7 Powerful Ways To Boost Customer Sales in 2018

7 Powerful Ways To Boost Sales in 2018

By | Business Growth, Business Strategy, Small Business

Identifying the Basic Motives of Customers or Prospects Although it may sound surprising, customers don’t buy just for the sake of owning a particular product or service. They buy because of the benefits they will receive as a result of owning that product or service. Understanding this concept can help you better focus your selling efforts and place more emphasis on the specific benefits and…

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