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How Your Small Business Can Thrive After the Pandemic

How Your Small Business Can Thrive After the Pandemic

The coronavirus pandemic has been hard on everyone, but perhaps no one has suffered more than small business owners. While many large retail stores remained open because the government deemed them essential, thousands of smaller businesses had to close at least temporarily. A sudden and unexpected business closure and loss of revenue is one of the most challenging things that business owners can face. Sadly, [...]
Use Social Media Marketing to Increase Your Potential Customer Base

Use Social Media Marketing to Increase Your Potential Customer Base

Building a user-friendly business website is probably the most important thing companies can do to reach people where they already spend a lot of time. Once you have accomplished that, the next thing to tackle is getting people to your new website. You surely know about some of the traditional forms of online marketing such as pay per click (PPC) and search engine optimization (SEO). [...]
Best Practices for Hiring Your First Employees

Best Practices for Hiring Your First Employees

You have officially launched your company and it’s doing well. There is so much to do, in fact, that you can no longer manage every task on your own. You have reached an exciting milestone of needing to hire your first employees. This often looks different in start-up organization than it does in established companies. Outsource as Much as You Can Before Hiring Employees Taking [...]
Explore New Directions to Diversify and Grow Your Home Services Business

Explore New Directions to Diversify and Grow Your Home Services Business

If you own an HVAC, plumbing, home restoration or another type of home services business, no one needs to tell you that business is booming. Improved technology and the growing number of home improvement platforms available means that the demand for skilled workers in the home service business should continue its rate of unprecedented growth for at least the next several years. However, this has [...]
Long-Term Customer Relationships: Better for Them and Your Business

Long-Term Customer Relationships: Better for Them and Your Business

When you work as a sales professional, it's easy to think of customers as someone you just need to close a sale with. However, you should avoid that mindset if you hope to develop long-term relationships with customers that will return to you for multiple sales in the future. When you take the time to develop customer relationships, you're building the core foundation of your [...]
How to Build a Strategic Plan and Engage Employees for Business Success

How to Build a Strategic Plan and Engage Employees for Business Success

Most human beings have a deep-seated need to win, especially when it comes to their career aspirations. However, as any manager knows, winning means different things to different people. To come up with a strategic plan for your organization, it's imperative to meet with employees regularly and determine how each person defines winning in a business sense. As the manager, it's your job to pull [...]