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How to Build a Strategic Plan and Engage Employees for Business Success

How to Build a Strategic Plan and Engage Employees for Business Success

Most human beings have a deep-seated need to win, especially when it comes to their career aspirations. However, as any manager knows, winning means different things to different people. To come up with a strategic plan for your organization, it's imperative to meet with employees regularly and determine how each person defines winning in a business sense. As the manager, it's your job to pull [...]
Successfully Marketing Your Business on a Budget

Successfully Marketing Your Business on a Budget

Without marketing, your small business will not continue to attract new customers and grow. You understand this and want to market your business, but you might also feel that you can't afford it as a new small business owner. The good news is that your initial marketing efforts don't need to break your budget to be effective. You just might be surprised at how far [...]
Four Steps to Successfully Refresh Your Business Brand

Four Steps to Successfully Refresh Your Business Brand

If your business brand is not performing well or you simply feel bored with it, you may assume that it's time for a complete rebranding. While that may be true, sometimes the brand simply needs some refreshing. Below are some tips to help you pinpoint the problem areas so you can determine exactly how much change your brand really needs. Discover the Pros and Cons [...]
What Bankers Expect from your Business Plan

What Bankers Expect from your Business Plan

Making an appointment with a loan officer for a business loan is a big step in the life of any new business owner. While you're naturally excited, it's also important to understand that the business banker expects you to arrive fully prepared and to provide any information that he or she requests. A Banker's Business Plan Looks Different from Your Own Even though you spent [...]