Four Steps to Successfully Refresh Your Business Brand

Four Steps to Successfully Refresh Your Business Brand

If your business brand is not performing well or you simply feel bored with it, you may assume that it's time for a complete rebranding. While that may be true, sometimes the brand simply needs some refreshing. Below are some tips to help you pinpoint the problem areas so you can determine exactly how much change your brand really needs. Discover the Pros and Cons [...]
What is the Difference Between Customer Support and Customer Success?

What is the Difference Between Customer Support and Customer Success?

Customer success and customer support are two key services that businesses strive to provide. Although each has similar goals and employees use similar skills when helping customers, each typically requires a different approach. The purpose of a customer support team is to educate customers about how to use a product and troubleshoot any issues they encounter with it. Customer success teams work closely with existing [...]
How to Plan for Future Growth with Limited Capital

How to Plan for Future Growth with Limited Capital

Dealing with limited capital isn't easy, but it's a reality for many new and small businesses. When faced with this problem, you must cut costs, increase revenue, or both. However, it isn't enough just to cut back on expenses in certain categories. You need to take a strategic approach to ensure that your reduced expenditures solve the problem of limited capital in a tangible and [...]
Save Time and Frustration: How to Conduct a More Productive Meeting

Save Time and Frustration: How to Conduct a More Productive Meeting

Business people often have high hopes of a productive meeting before it starts, yet feel frustration and boredom set in within just the first few minutes. With a little planning, it doesn't have to be this way. For starters, keep the meeting attendee list as short as possible. It should contain only those who have a vested interest in anything discussed in the meeting or [...]
What is on Top of the Most-Wanted Skills List for Employees?

What is on Top of the Most-Wanted Skills List for Employees?

A new employee must know how to use a certain operating system, have strong accounting skills, or have other technical skills to get the job done. While employers recognize this, they are also placing a strong emphasis on so-called soft skills when choosing the best person for the job. All other things being equal, it has become increasingly common for employers to select the candidate [...]
What Bankers Expect from your Business Plan

What Bankers Expect from your Business Plan

Making an appointment with a loan officer for a business loan is a big step in the life of any new business owner. While you're naturally excited, it's also important to understand that the business banker expects you to arrive fully prepared and to provide any information that he or she requests. A Banker's Business Plan Looks Different from Your Own Even though you spent [...]