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Successfully Marketing Your Business on a Budget

Successfully Marketing Your Business on a Budget

Without marketing, your small business will not continue to attract new customers and grow. You understand this and want to market your business, but you might also feel that you can't afford it as a new small business owner. The good news is that your initial marketing efforts don't need to break your budget to be effective. You just might be surprised at how far [...]
6 Strategic Cost-Cutting Measures to Help Your Business Grow

6 Strategic Cost-Cutting Measures to Help Your Business Grow

If you're like most small business owners, you do everything you can to cut your expenses so you can enjoy a greater profit. You may also get so busy that you don't have time to sit down and consider business cost-cutting measures. Now that we have flipped the calendar over to 2019, we encourage you to consider some of the following simple ways to reduce [...]
Four Steps to Successfully Refresh Your Business Brand

Four Steps to Successfully Refresh Your Business Brand

If your business brand is not performing well or you simply feel bored with it, you may assume that it's time for a complete rebranding. While that may be true, sometimes the brand simply needs some refreshing. Below are some tips to help you pinpoint the problem areas so you can determine exactly how much change your brand really needs. Discover the Pros and Cons [...]
What is the Difference Between Customer Support and Customer Success?

What is the Difference Between Customer Support and Customer Success?

Customer success and customer support are two key services that businesses strive to provide. Although each has similar goals and employees use similar skills when helping customers, each typically requires a different approach. The purpose of a customer support team is to educate customers about how to use a product and troubleshoot any issues they encounter with it. Customer success teams work closely with existing [...]